COURSE OVERVIEW

We all know what good writing is. It’s the novel we can’t put down, the poem we never forgot, and the speech that changes the way we look at the world. Good writing is the memo that gets action and the letter that says what a phone call can’t.

In business writing, the language is concrete, the point of view is clear, and the points are well expressed. Good writing is hard work, and even the best writers get discouraged. However, with practice you can feel more confident about your own writing. AverNoble’s Business Writing Course will give you the tools to become a better writer.

LEARNING OBJECTIVES

  • Learn the value of good written communication
  • Learn how to write and proofread your work so it is clear, concise, complete, and correct
  • Apply these skills in real world situations
  • Understand the proper format for memos, letters, and e-mails

 COURSE OUTLINE

AverNoble adopts a holistic approach towards branding & promotions. The 13Ps framework (Products, Price, Promotion, Place, Payment, Planning, Positioning, Paperwork, Practices, Partnerships, Policies and Protection) is placed at the forefront of our business action plan.

We will help to build, improve or update the following at your institution:

  • Brand Manual: Every company must list its maxim and detailed guidelines in a brand manual to preserve its unique identity. Ideally, the brand manual should be available in both soft- and hard-copy, and serve as a yardstick to employees both new and old.
  • Website Development: A monumental task to the inexperienced, website development is AverNoble’s forte. Allow us to assist you in creating a virtual ‘namecard,’ which will increase your exposure globally and exponentially.
  • Social Media Marketing: A requirement in our time and age, social media has the means to evoke empathy, rouse curiosity and build brand loyalty when done right. Take heed of our methods for creating memorable content and you will see a marked difference.
  • Corporate Videos: Keep your current clients and potential partners up to date on your company’s roots, achievements and goings-on with engaging corporate videos. Not only does AverNoble advice on the script, but we also provide input on art direction
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