Course Overview
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Course Modules
- Course Overview
- Defining the Terms
- Building Your Social Media Branding Strategy
- Identifying Your Social Media Audience
- The Key Social Media Platforms
- Creating Brand-Focused Messages
- Building Customer Trust
- Developing a Communication Strategy
- Reviewing and Revising
- Personal Action Plan
- Recommended Reading List
- Post-Course Assessment
Learning Objectives
At the end of this training, you should be able to:
- Define terms related to social media branding
- Create a strategy for your social media brand
- Describe various social media platforms and identify what platforms fit your brand
- Communicate effectively over social media
- Deal with negative feedback and criticism
- Create a social media playbook to guide brand ambassadors
- Evaluate your brand strength and revise your strategy
Course Methodology
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Interactive Online Learning (using Quizzes, White Board, etc.) |
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Role-Plays |
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Storytelling |
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Mini-Lectures |
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Practical Works |
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Video Based Learning |
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Group Activities, Discussion & Presentation |
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Mini Projects |
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Problem-Based Learning (PBL) |
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Demo |
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Recap Sessions |
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Ice Breaking / Games |
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Pre-Assessment & Post-Assessment |
The exercises and activities incorporate “FUN” elements are thoughtfully selected to best suit the general corporate culture. Our expert trainer will ensure the exercises used are highly applicable to your industry in order to enable participants to apply the knowledge, skills and behaviour which they have obtained through this learning session.
Who Should Attend
This course is designed for Senior Executives, Leaders, Supervisors, New Managers, Managers, Middle Managers, Senior Managers and identified individuals in the organisation, integral to the business objectives and targets.
Course Duration
Two (2) Days
Important Note: Course Outline and Duration can be customised according to client's requirements
Things you would like to highlight or CTA
Ready to elevate your brand on social media? Take the leap towards digital prominence! Join us in building a compelling narrative that resonates. Transform your presence, engage your audience, and make your brand unforgettable. Enroll now and let's craft your social media success story together !
