Course Overview

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

Course Modules

  • Course Overview
  • Defining the Terms
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Building Customer Trust
  • Developing a Communication Strategy
  • Reviewing and Revising
  • Personal Action Plan
  • Recommended Reading List
  • Post-Course Assessment

Learning Objectives

    At the end of this training, you should be able to: 

    • Define terms related to social media branding
    • Create a strategy for your social media brand
    • Describe various social media platforms and identify what platforms fit your brand
    • Communicate effectively over social media
    • Deal with negative feedback and criticism
    • Create a social media playbook to guide brand ambassadors
    • Evaluate your brand strength and revise your strategy
       

    Course Methodology

    methodology-1.png Interactive Online Learning (using Quizzes, White Board, etc.)
    methodology-2.png Role-Plays
    methodology-3.png Storytelling
    methodology-4.png Mini-Lectures
    methodology-5.png Practical Works
    methodology-6.png Video Based Learning
    methodology-7.png Group Activities, Discussion & Presentation
    methodology-8.png Mini Projects
    methodology-9.png Problem-Based Learning (PBL)
    methodology-10.png Demo
    methodology-11.png Recap Sessions
    methodology-12.png Ice Breaking / Games
    methodology-13.png Pre-Assessment & Post-Assessment

     

    The exercises and activities incorporate “FUN” elements are thoughtfully selected to best suit the general corporate culture. Our expert trainer will ensure the exercises used are highly applicable to your industry in order to enable participants to apply the knowledge, skills and behaviour which they have obtained through this learning session. 

    Who Should Attend

    This course is designed for Senior Executives, Leaders, Supervisors, New Managers, Managers, Middle Managers, Senior Managers and identified individuals in the organisation, integral to the business objectives and targets.

     

    Course Duration

    Two (2) Days

    Important Note: Course Outline and Duration can be customised according to client's requirements

    Things you would like to highlight or CTA

    Ready to elevate your brand on social media? Take the leap towards digital prominence! Join us in building a compelling narrative that resonates. Transform your presence, engage your audience, and make your brand unforgettable. Enroll now and let's craft your social media success story together !
     

    Building a Brand on Social Media
    Building a Brand on Social Media
    i-language.svg
    English
    Duration

    2 Days

    HRD Corp Claimable

    HRD Corp Claimable

    Our Commitment & Guarantee For Our Clients

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    Our Mission

    Helping individuals realise their full potential.

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    Our Way

    Creative, engaging and energising workshops and corporate coaching.

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    Our Why

    Everything we do revolves around making others more successful and fulfilled in their roles.

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    Our Support

    We provide 6 months support via email for those attended our courses.

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    Our Promise

    Individuals leave our sessions better equipped to tackle tasks and challenges.

    AVERNOBLE, offer world-class Courses and Consultancy that help our clients achieve optimal results.

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