Course Overview
Unlock the potential of social media marketing in our course on Building Your Social Media Presence. From crafting compelling content to mastering engagement strategies, learn the essentials to elevate your brand in the digital landscape. Harness the power of platforms, cultivate an authentic voice, and navigate the ever-evolving world of social media with confidence. Join us on a journey to maximize your impact and establish a strong online presence.
Course Modules
- Getting Started
- Understanding the Marketing Mix
- Developing a Social Media Plan
- Building Your Social Media Team
- Using Social Media to Build Internal Communities
- Analysing Your Impact with Metrics
- Keeping on Top of the Trends
- Damage Control
- Using Facebook
- Using LinkedIn
- Using Twitter
- Building a Blog
- Using Specialty Sites
- Using Social Media Management Tools
- Launching Your Plan
- Personal Action Plan
- Post-Course Assessment
Learning Objectives
At the end of this training, you should be able to:
- Describe the value of social media to your marketing plan
- Create and launch a social media marketing plan
- Select the right resources for a social media marketing team
- Define how to use social media to build an internal community
- Use metrics to measure the impact of a social media plan
- Manage difficult social media situations
- Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
- Decide whether a blog adds value to a social media plan
- Speak about specialty sites and social medial management tools
- Stay on top of social media trends and adjust your plan as the online world evolves
Course Methodology
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Interactive Online Learning (using Quizzes, White Board, etc.) |
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Role-Plays |
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Storytelling |
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Mini-Lectures |
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Practical Works |
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Video Based Learning |
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Group Activities, Discussion & Presentation |
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Mini Projects |
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Problem-Based Learning (PBL) |
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Demo |
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Recap Sessions |
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Ice Breaking / Games |
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Pre-Assessment & Post-Assessment |
The exercises and activities incorporate “FUN” elements are thoughtfully selected to best suit the general corporate culture. Our expert trainer will ensure the exercises used are highly applicable to your industry in order to enable participants to apply the knowledge, skills and behaviour which they have obtained through this learning session.
Who Should Attend
This course is designed for Senior Executives, Leaders, Supervisors, New Managers, Managers, Middle Managers, Senior Managers and identified individuals in the organisation, integral to the business objectives and targets.
Course Duration
Two (2) Days
Important Note: Course Outline and Duration can be customised according to client's requirements
Things you would like to highlight or CTA
"Ready to transform your brand on social media? Elevate your presence, captivate your audience, and drive results. Enroll now and start building a thriving online community with our course on Building Your Social Media Presence: Marketing with Social Media.
