Course Overview

This two-day intensive course aims to empower sales professionals with the necessary skills and mindset for success in problem-centric sales. It focuses on honing participants' abilities to recognize and tackle the disparity between a buyer's existing problems and their envisioned future outcomes. The program incorporates real-life use cases to offer practical insights and actionable techniques, enhancing participants' proficiency in navigating and excelling in problem-oriented sales approaches.


Course Modules

  • Introduction and Ice Breaker
  • Module 1: Introduction to Problem Centric Selling
  • Module 2: Current State Problems
  • Module 3: Future State Outcomes
  • Module 4: Connecting Current State to Future State
  • Module 5: Problem Identification
  • Energizer Session
  • Module 7: Implementation and Case Studies
  • Module 8: Problem Centric Sales Strategy Action Plan


Learning Objectives

By the end of this training, participants will be able to:

  • How problem centric selling get your customer to YES buy actually helping you with the sale.
  • Everything you need to know about relationships with your buyer.
  • Handle and overcome customer’s objections and shorten your sales cycles.
  • How to defend your price and increase your average sales price.

Course Methodology

methodology-1.png Interactive Online Learning (using Quizzes, White Board, etc.)
methodology-2.png Role-Plays
methodology-3.png Storytelling
methodology-4.png Mini-Lectures
methodology-5.png Practical Works
methodology-6.png Video Based Learning
methodology-7.png Group Activities, Discussion & Presentation
methodology-8.png Mini Projects
methodology-9.png Problem-Based Learning (PBL)
methodology-10.png Demo
methodology-11.png Recap Sessions
methodology-12.png Ice Breaking / Games
methodology-13.png Pre-Assessment & Post-Assessment


The exercises and activities incorporate “FUN” elements are thoughtfully selected to best suit the general corporate culture. Our expert trainer will ensure the exercises used are highly applicable to your industry in order to enable participants to apply the knowledge, skills and behaviour which they have obtained through this learning session. 

Who Should Attend

This course is designed for Sales Executives, Sales Engineers, Team Leaders, Supervisors & Sales Managers and identified individuals in the organisation, integral to the business objectives and targets.


Course Duration

Two (2) Days

Important Note: Course Outline and Duration can be customised according to client's requirements

Things you would like to highlight or CTA

Elevate your sales game with our Problem-Centric Sales Strategy course at AverNoble. Join us to master the skills and mindset essential for success in today's competitive market. Learn to identify and bridge the gap between your customers' current issues and their desired outcomes. Don't miss this opportunity to gain practical insights and actionable techniques that will drive your sales to new heights. Enroll now and unlock the path to problem-centric sales excellence.

Problem-Centric Sales Strategy
Problem-Centric Sales Strategy

2 Days

HRD Corp Claimable

HRD Corp Claimable

Our Commitment & Guarantee For Our Clients

Our Mission

Helping individuals realise their full potential.

Our Way

Creative, engaging and energising workshops and corporate coaching.

Our Why

Everything we do revolves around making others more successful and fulfilled in their roles.

Our Support

We provide 6 months support via email for those attended our courses.

Our Promise

Individuals leave our sessions better equipped to tackle tasks and challenges.

AVERNOBLE, offer world-class Courses and Consultancy that help our clients achieve optimal results.

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